Redesign of Easton-Bell sports packaging in order to emphasize the company's environmentalism efforts and to increase brand equity through proprietary packaging features.
Production Notes:
• 4-Color Process on Neenah Environment paper
• Hangers and fasteners made from reporposed bike tire tread
• In-store display constructed from reclaimed pallet wood
Water bottle prototype constructed with high-density foam
Production version will be injection molded 100% post-consumer plastic
